China’s e-cigarette policy is tightening:retail store orders have plummeted, and fruit-flavored e-cigarettes may be restricted

In order to strengthen the supervision of new tobacco products such as e-cigarettes, on November 26, the State Council revised the “Regulations for the Implementation of the Tobacco Monopoly Law of the People’s Republic of China”, and then on December 2, the State Tobacco Monopoly Administration issued the “Administrative Measures for Electronic Cigarettes (Draft for Comment) )” and openly solicit opinions from the society. Under the continuous promulgation of the policy, some shopkeepers told reporters that the order volume of e-cigarette retail stores has dropped significantly recently, and many businesses are on the sidelines.

In addition to the retail side, the production side is also influential. It is understood that the current draft of the opinions basically refers to the US FDA standards, restricting rather than prohibiting fruit flavors, and restricting the addition of inductive flavors to young people. This also means that the factors that promote the sales of e-cigarettes such as fruit flavors in the past no longer exist.